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Snap Spectacles Are Pure PR Genius
Snap spectacles are the genius of Snapchat that changed its name to Snap Inc. Did you know that? Probably to get ready for a big IPO, we’re thinking. But, that’s beside the point. Have you heard of...
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Circus Branding For The Circus
Nostalgia for the circus is always in the back pocket; yet, today’s circus has innovated beyond the big top, trapeze act, and clowns on bicycles. Today’s circus is even more diverse and Ringling Bros....
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Pinterest Isn’t Social Media Says @AlisaMMeredith
Pinterest isn’t social media? What’s that you say, Ms. Alisa Meredith, a Pinterest pro with lots of cred behind this obviously un-social platform. To work with Pinterest, or, to make it work for you,...
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Manage Your Online Reputation!
Online reputation management is critical for your personal brand. If you have never put your name into Google to see what pops up, what’s stopping you? So many people have duplicate names to others...
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How Should You Cultivate Brand Love?
Have you ever thought about how to cultivate brand love? Everyone wants it to happen, but they aren’t sure how to make it happen. It’s not so esoteric, and there are some brands we want to speak about...
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Customer Experience Is The Daily Buzz
Customer experience comes in many shapes and sizes. If you listen, you can hear it buzz, just like a busy bee. Do you think customer experience is the same as customer service? There are sooo many...
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Are You Self Publishing A Book?
Self publishing a book is on many a bucket list. I know I have already done that in 2012 before the onset of Amazon’s Create Space. I went to the printer and saw the pages and took home the cover...
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Creating Happiness: Wharton School’s Dean
We’ve begun a series on ‘happiness.’ Happiness, to me, is quite elusive, and it always trips me up when someone asks, “Jayme, are you happy?” How about you? Are you happy? At the Wharton School of...
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The Happiness Series: Are You Happy?
Being happy is a state of mind. Or, maybe it’s a feeling. Could it be an emotion? Happiness is so elusive to so many, and to me, Jayme Soulati, it’s a high-pressure word. People want to be around...
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Get To A Conference And Enjoy A Personal Branding Boost
There’s nothing like an excellent tradeshow to boost personal branding. When was the last time you attended a conference in another city, in the company of strangers, with opportunities to grow? We...
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