Clik here to view.
@HessieJones Says Marketers Are Liars, Or Does She?
This is Jayme Soulati, and I’m so jazzed to bring CEO Hessie Jones to our show today. She leads a Toronto firm called ArCompany that is trying to bridge the generation gap with social listening and...
View ArticleClik here to view.
Can Brands Survive The Death Of Social Media?
Gosh, what if social media did die? The death of social media would be like an A-bomb on marketing; can you survive the hit? Those of us around long enough to remember the days of yore, you know, like...
View ArticleClik here to view.
Happy 50th Episode Birthday Heart Of Marketing!
There’s no greater accomplishment than turning 50, and in this case it’s not 50-years-old, but 50 episodes young! We’re wishing ourselves a very happy 50th episode birthday on this nascent podcast....
View ArticleClik here to view.
LinkedIn Is Not Your Resume With @JohnNemoPR
What a fabulous, #RockHot guest we have today by name of John Nemo. He’s an incredible subject matter expert on, well you read the headline, right? LINKEDIN. John Nemo is author of five books and a...
View ArticleClik here to view.
What’s All The Hoop.la With @Rhogroupee
There’s a woman I love dearly by name of Rosemary O’Neill, and she is the consummate online #RockHot Rock Star! You can get to know her right here, right now. If you’re an executive, you need to listen...
View ArticleClik here to view.
Time to Uber-ize Your Traditional Business Model
This is a fave episode of mine because we dance around the effect Uber has had on business. And, not just the transportation industry, either. If you’ve followed this Cinderella story, you’d know that...
View ArticleClik here to view.
Slow Shopping Is Experiential Marketing
Everywhere you look businesses are lamenting the lost traffic in retail stores due to online shopping. The big-box retailers like Macy’s and Kohl’s are laying off thousands nationwide, and Kohl’s is...
View ArticleClik here to view.
Our Favorite Things: 10 Marketing Books And Podcasts
Remember ‘The Sound of Music,’ my favorite movie of all time? Well, today we’re channeling ‘My Favorite Things’ but it’s not raindrops on roses but rather a quick tops list of five marketing books and...
View ArticleClik here to view.
Chipotle Heartburn: Brand Indigestion With PR Perspective
Everyone interested in ‘natural’ fast food custom made in front of your eyes has tried Chipotle at least once. I can guess you’ve been there a dozen times, like me, because the food is that good. These...
View ArticleClik here to view.
Announcing The Go For Heart Program To Celebrate Our Marketing Podcast...
We are delighted, tickled, giggly (only me, of course), and extraordinarily #RockHot full of positive emotion to announce our brand, spanky new Go for Heart Program to celebrate the anniversary of our...
View ArticleClik here to view.
Customer Service Is An Investment With @AdamToporek
Adam Toporek has been playing in the customer service space for years. He has a regular blog on Customers That Stick, he has written a book, ‘Be Your Customer’s Hero,’ (you can find it below in...
View ArticleClik here to view.
What Or Who Is A Brand? Here’s The Riff!
Ever wonder who’s behind that really cool logo on Twitter and whether there’s a real person or just some bot scheduler pushing tweets with no replies? After listening to this really cool interview with...
View ArticleClik here to view.
Message Control Is Best Crisis Response Says PR Pro @Soulati
There’s an art to crisis communications, and you never know when you’ll need to prepare, manage and respond. The first tip I like to offer is ‘control your message.’ In this episode of The Heart of...
View ArticleClik here to view.
Natural Gratitude Embodies Blogging Helpfulness @AdrienneSmith40
We recently launched the Go for Heart program, a special edition of The Heart of Marketing. Our first guest was Katie Kiyo of Big Hug LLC, out of Detroit. Take a listen, eh? Today, John Gregory Olson...
View ArticleClik here to view.
ROI And Content Marketing Are Fighting
A post we saw in Content.ly, right here, talks to why brands are failing because they want to apply ROI to every piece of content and content marketing strategy. Think about that a moment…should the...
View ArticleClik here to view.
A Twitter Strategy For Events And Engagement
Planning an event? Perhaps it’s small, regional, statewide, national, or even global? No mind; you can and should use Twitter to promote the heck out of your event alongside populating your daily...
View ArticleClik here to view.
Viral Is A Marketing Mutation
Ohmygosh, do we have fun in this episode. Mostly, it’s John getting his licks at me, or is it the other way around? Needless to say, I texted him whilst listening to this episode that I was gonna...
View ArticleClik here to view.
The Workplace Series on Heartful Culture
Maybe The Workplace Series for this episode is a stretch. I mean, who knows truly what a ‘heartful culture’ means? John Gregory Olson and I banter constantly about being heartful; so much so, that John...
View ArticleClik here to view.
Jewels With Storytelling From Disruption
I love that word ‘disruption’ because it means so much and yet has a negative connotation, too. To me, it means someone banging up innovation due to tech and disrupting the old guard traditions. In...
View ArticleClik here to view.
In Which John Olson Shares A Re-Brand Story @digitaljgo
Remember my #RockHot co-host John Gregory Olson? How can you not? He’s the consummate planner, soundbite artist (that I learned today is called an audio emoji) and chief cook and technical officer....
View Article
